About Us
About Our Organization


Name of Organization Luxury Japan Tourism Organization
Our Location Aoyama Eighteen Building 5F, 2-1-6 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan
Representative Representative Director Naoyuki Miyayama
Phone 03-3499-9101
Establishment June 24, 2021
Our Business
  1. Business of travel matching website for wealthy people from Japan and abroad
  2. Businesses related to domestic and international tourism promotion and PR activities such as webinars
  3. Projects commissioned by government and other public agencies related to tourism business
  4. Projects related to planning and sales promotion of travel products for wealthy people
  5. Projects related to overseas sales support activities for tourist facilities
  6. Education and inspection tours related to the development, improvement, and utilization of tourism human resources
  7. Businesses related to the solicitation of conventions and corporate training, etc., and support for development
  8. Projects related to attracting and supporting the development of conventions, corporate training, etc.
  9. Rating and certification of luxury establishments in Japan
  10. Promoting the attraction of wealthy tourists from Japan and abroad
  11. Other businesses necessary to achieve the objectives of the organization

Board of Directors

  • Naoyuki Miyayama
    Representative Director
    宮山 直之 Naoyuki Miyayama
    Representative Director

    In 1980, he joined The Nishinippon Shimbun, and in 1987, he worked for the Tokyo branch of The Nishinippon Shimbun before establishing Newsline Network K.K. in 1995. In April 2016, he became the second person in the world to be awarded the Commandeur d'Or by the Canton of Vaud Wine Institute of Switzerland.

  • Haruo Shimada
    島田 晴雄  Haruo Shimada

    Doctoral degree from the University of Wisconsin, U.S.A. after completing graduate school. He is a professor emeritus at Keio University. He specializes in labor economics, but is active in a wide range of fields including economic policy, international management, and international relations. Under the Koizumi administration, he was involved in supporting policies such as the "Tourism Nation" as a special advisor to the Cabinet Office. He has also been deeply involved in policy formation, serving as a member of the Government Tax Commission and Chairman of the Specialist Subcommittee of the Council on Foreign Investment in Japan. He has a wide network of contacts in Japan and abroad, and is active in a variety of fields in addition to his academic research, offering balanced insights and candid statements.

  • Shigeru Matsuo
    松尾 茂 Shigeru Matsuo

    After graduating from school and working for a wholesaler and tour operator specializing in Australia and New Zealand, he joined Hyatt International Australia and New Zealand in 1990 as the first National Sales Manager in Japan, where he developed the Japanese market. In 2002, he was appointed as Director of Sales-Japan and in 2016, he was appointed as Global Sales Director, Luxury, Lifestyle & Leisure to develop the Luxury Agency.

  • 濱田家 女将 三田啓子理事
    Keiko Mita
    三田啓子 Keiko Mita

    Proprietress of the Hamadaya. Born in Fukuoka Prefecture. Graduated from Aoyama Gakuin University Junior College. After joining Japan Airlines (JAL), she married and became the proprietress of "Genjiten Hamadaya", and in 2008 became the first ryotei to be awarded three stars in the Michelin Guide Tokyo edition. She has been teaching women about authentic Japanese culture. She also regularly holds the "Okami Juku" (women's hostess school). She also devotes herself to passing on Japanese culture. She is also a mother of three children, and her child-rearing methods have attracted attention from many quarters.

  • Junichi Ogihara
    荻原 純一 Junichi Ogihara

    Joined Teikoku Security Insurance Co., Ltd. and successively served as sales manager, branch manager, and general manager. In 2001, he founded Comnet Co., Ltd. and became its representative director. With his wide network of connections and trust, he contributed to improving business performance by providing business matching and management consulting to 72 clients.

  • Hideki Matsushita
    松下 英樹 Hideki Matsushita

    After working for Bank of Mitsubishi UFJ, Ltd. and M&A Advisory Department, Investment Banking Division of Mitsubishi UFJ Morgan Stanley Securities, Inc. he became independent. 2018 Established Unique Table, Inc. and became Representative Director (current position). Responsible for planning and managing the tourism strategy project led by the Tokyo Metropolitan Public University Corporation (2018-2021).

Luxury Japan Virtual Travel Market
Matching website for buyers, sellers, municipalities,
and DMOs in Japan and overseas, specializing in the affluent market

Compatible with various devices such as PCs,
smartphones, tablets, etc.

Supporters/Advisors Name

Supported by
  • Credit Saison Co.,Ltd.
Special Thanks
  • ArchitectsKengo Kuma
  • Global President, Dentsu Sports InternationalExecutive Officer Kunihito Morimura
Operated by
  • Luxury Japan