The "Luxury Japan Award 2022" is initiated to promote Japan's excellent hotels and regions to the world's affluent people, as they are still not well known to the world. The Luxury Japan Tourism Organization will host the award for the first time this year.

The judging committee, chaired by world-renowned architect Kengo Kuma and composed of seven members, has selected the Luxury Japan hotel of the year 2022 and the Luxury Japan destination of the year 2022 after careful deliberation.

Luxury Japan Hotel of the year 2022Luxury Japan Hotel of the year 2022

Hotel/Ryokan Grand Prize

Zaborin (ZABORIN)
Zaborin (ZABORIN)

Zaborin (ZABORIN)

Niseko, Hokkaido

【Zaborin Reason for selection】

Prize Zaborin

With the motif of an inn that pursues modern, high-quality comfort while respecting the spirit of a Japanese ryokan, Zaborin was born in June 2015 in the middle of an empty forest. The 15 guest rooms are villa type. All rooms have indoor and outdoor baths that can be enjoyed to your heart's content. The hotel has a proven track record of welcoming guests from all over the world and charming them with its "Kita Kaiseki" cuisine, which uses the bounty of seasonal Hokkaido ingredients in abundance, and its excellent hospitality. In addition to the three key elements of guest rooms, food, and hospitality, the hotel was highly evaluated for its progressive approach to environmental protection.

Best 5

Bettei Otozure
Nagato City, Yamaguchi Prefecture
Bettei Otozure
Kamenoi bessou
Yufuin, Oita Prefecture
Kamenoi bessou
Niseko, Hokkaido
Koyasan, Wakayama Prefecture

Luxury Japan Destination of the year 2022Luxury Japan Destination of the year 2022

Region/Area Grand Prize

Niseko, Hokkaido
Image Credit: Niseko Tourism | Alister Buckingham

Niseko, Hokkaido

Niseko Promotion Board

【Niseko Reason for selection】

Prize Niseko Promotion Board

Niseko in Hokkaido, Japan, has become home to numerous luxury hotels as a result of the world's fascination with Japan's powder snow, commonly known as JAPOW (Japan's Powder Snow). Niseko is made up of two towns, Niseko Town and Kutchan Town, and today's Niseko owes much to the Niseko Promotion Board, which has been working since its establishment in 2007 to create an international year-round, stay-and-go resort.
With more than 400 individual and corporate members, the Niseko Promotion Board is the organization responsible for the development of the Niseko area as a tourist community, and through its 15 years of promotional activities, it is a pioneering DMO that has helped Niseko become one of Japan's leading resort destinations. On behalf of the Niseko area, the Niseko Promotion Board is honored for its steady activities.

Jury President

Kengo Kumaarchitect

Jury members

Naohiro UedaCredit Saison Co.,Ltd.
Director of Brand Strategy
Haruo ShimadaKeio University
emeritus professor
Naoyuki MiyayamaLUXURY JAPAN
Representative Director
Keiko MitaHamadaya
Hiroko OtakeContemporary Japanese
Hideki MatsushitaLUXURY JAPAN

Selection Criteria and Method

The judges nominated candidates based on the following evaluation criteria, and all judges cast their votes in advance from among the nominated candidates. After disclosing the voting results, the entire jury deliberated and decided on the Grand Prize and the Best 5.

  1. places to visit for the world's wealthyplaces to visit for the world's wealthy
  2. efforts to welcome diverse people (language, food)efforts to welcome diverse people (language, food)
  3. sustainable tourism managementsustainable tourism management


Credit Saison Co.,Ltd.

About the Organizer

Luxury Japan Tourism Organization is an organization established to promote luxury tourism in Japan by attracting wealthy travelers from around the world.

It hosts the Luxury Japan Virtual Travel Market (LJTM), a B-to-B platform for luxury travel, and has more than 85 overseas travel agents and 40 leading accommodation providers in Japan as members.

Luxury Japan
Virtual Travel Market
Luxury Japan Virtual Travel Market
Luxury Japan
Tourism Organization
Luxury Japan Tourism Organization